Mopar® Turns 80 Years Old
At Jack Powell Chrysler Dodge Jeep Ram we are happy to celebrate the 80th birthday of Mopar®. A beloved brand among our Poway, CA area customers, Mopar has transformed many of our favorite FCA US LLC vehicles into completely custom vehicles, like adding more off-road features to Jeep SUVs like the 2017 Jeep Grand Cherokee or extra lift in a 2017 RAM 1500. We continually rely on the brand to provide our customers with authentic and custom parts to help outfit their vehicle to their heart’s desire.
The Mopar parts and service brand was born on August 1, 1937 as a contraction of the words “Motor Parts,” and originally sold antifreeze. After its introduction in 1937, the Mopar brand quickly began to stand for more than just antifreeze. The brand made a name for itself in the muscle-car era of the 1960s, cementing a legacy on the streets and at the dragstrip that by decade’s end would have owners referring to their vehicles as “Mopar” cars. Over the last eight decades, the Mopar brand has transformed to encompass total service, parts and customer care for Chrysler, Dodge, Jeep, RAM, and FIAT vehicle owners around the globe.
The brand started celebrating their anniversary at the North American International Auto Show (NAIAS) in January and there are many more celebrations planned throughout the year. To mark the milestone anniversary, FCA US LLC is planning to launch limited-edition models throughout the year. At the Chicago Auto Show, Mopar debuted a special-edition Dodge Challenger. The Mopar Dodge Challenger comes with special badging, body colors, performance parts, and other upgrades. Buyers can choose one of the following two-tone colour schemes: Pitch Black/Contusion Blue and Pitch Black/Billet Silver. Mopar will build 80 models of each version, honoring the 80 years Mopar has been in business.
If we know Mopar, we know that many more custom builds are in the works and we can’t wait to see what is showcased next! If you’re looking for authentic Mopar car parts near San Diego, CA, there is only one place to shop. Stop by Jack Powell Chrysler Dodge Jeep Ram for all your automotive needs!